SkyCity Defends Free Gaming Site

SkyCity recently made headlines by introducing a brand new online gaming site that is free to play. While some may believe this idea too good to be true, New Zealand publication, Stuff, seems to agree in a recent report which bashes the site.

The website, with games from bally Technologies, was launched this week with the premise of being an added bonus for its Premier Rewards loyalty members, and even involves a limit on how often customers can play.

Graeme Ramsey, chief of a local Problem Gambling Association, alleges that the company is “grooming” its players, luring them into the world of gambling with the promise of free products.

A representative of SkyCity defends the company’s overall goal, explaining that their aim is simply to allow its visitors to engage in free and fun gaming as a form of entertainment, adding, “I don’t for a second believe this is altruistic.”

Ramsey further insisted that, while the site offers free gaming, it introduces the world of gambling to its players, and encourages them to move from free play, to play fueled by cash. He reduces the site to nothing more than a promotional scheme.

SkyCity maintains that Ramsey’s opinion does not at all accurately represent the intentions for the site. Additionally, all promotional efforts for the site have been limited to their existing players.

Spokesman for the company stated, "SkyCity has not advertised the site beyond its existing customer base and has no plans to move to a 'real money' gaming site – indeed, while thousands of such overseas sites are available to Kiwis at the click of a mouse, New Zealand-based gaming operators are prohibited by law from offering for-money online casino play."

Further aiding in the company’s defense is the fact that players may only replenish their free game credits two times per day, suggesting they are not attempting to “get people hooked” in any way.
  • Jade lcb


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    Free gaming site, hmm.......... Isn't it a lot like the social gaming sites, like on Facebook. Now, I have never been to any of them, but I am assuming......... Free will, thank God, literally for it, but it does seem to be a problem for some people. As an example, even here, at this site, I can feel some members getting frustrated, by the comments they make, when contest winnings don't seem to come as fast as they want it. And these contests are just for fun, it's certainly not a job and we should be thankful the LCB staff puts up with our remarks at times. Yes, gambling can be problematic and these people need to exercise the self exclusion when available or by all means get help.............
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    I don't see why this site is worst than any other gambling site. Yes the gambling habit can be very bad thing but that's why anybody have his own mind, to decide how far could reach. The gambling is not necessary a bad thing and could be quite fun if is in reasonable limits. There are much worst things in life I think.
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    Im originally from New Zealand and must say that this is a bad idea, ive seen what land based casino's has done to my family and so many others and for it to be online and legit will only cause more suffering for families who have members that gamble. I moved to Australia for a better life and so have many other New Zealanders, that to me would go to show that our country is not doing so great financially and they want to introduce this..Freeplay is a tease, you will get players wanting to play for real and they will search for a place where they can play for real. This news saddens me deeply, it might not mean much to some, but ive seen first hand what damage gambling can do a person or family, im just glad i have control of my gambling habits.

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