In a new marketing campaign, LeoVegas is challenging the public to walk on the wild side by attempting to capture a lion.
The lions are images from the Leo the Lion logo appearing as street art on several dirty streets and the entrance to 15 tube stations across London with ‘clean advertising’ as the basis of the promotions to clean up the city’s streets.
Those that spot Leo are instructed to tweet pictures to @LeoVegas using #LuckyLion. Five winners will receive an iPad mini.
Westfield London shoppers also had the opportunity to win when LeoVegas.com hosted a life-size Wheel of Fortune. Members of the public were asked to stand on a life-sized Wheel of Fortune board. If the wheel landed on their chosen color, they were awarded shopping vouchers.