Find Leo the Lion Around London an Win an iPad Mini

In a new marketing campaign, LeoVegas is challenging the public to walk on the wild side by attempting to capture a lion.

The lions are images from the Leo the Lion logo appearing as street art on several dirty streets and the entrance to 15 tube stations across London with ‘clean advertising’ as the basis of the promotions to clean up the city’s streets.

Those that spot Leo are instructed to tweet pictures to @LeoVegas using #LuckyLion. Five winners will receive an iPad mini.

Westfield London shoppers also had the opportunity to win when hosted a life-size Wheel of Fortune. Members of the public were asked to stand on a life-sized Wheel of Fortune board. If the wheel landed on their chosen color, they were awarded shopping vouchers.
  • Jade lcb


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    This really sounds like a clever idea for a promotion. I guess that LeoVegas is tying to help show so civic pride, do it's civic duty in London and get some of the needed streets cleaned up while giving away iPad minis along the way. Don't ya love stuff like this. You don't have to make a deposit, but you can still win if you have a good eye. We are really missing out here in the US. Hey, we have some dirty streets here too, I've seem em. It goes to show you that gambling, online or otherwise, doesn't always have to be about just gambling. These companies are aware of their cities problems and can help with a little advertising in the mix. Well, I say, you go LeoVegas, good for you and the lucky iPad mini winners.

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