Swrve, developer of a mobile marketing engagement platform, has made a deal with High 5 Games that will see its platform used by for High 5‘s software licensees.
High 5 Games marketing VP Patrick Benson said the goal is to have a more personal relationship with mobile players encouraging them to play longer sessions with higher stakes.
“By packaging a CRM channel to mobile users, in-depth mobile analytics, timely push-notifications and relevant in-app messaging into one easy-to-use platform, Swrve allows us to lessen the mortality rate of new players and help highly engaged players across the player journey,” he said.
In a statement, Swrve CEO Christopher Dean said: “Mobile gaming is one of the most competitive industries, and developers require a full suite of tools to identify and engage with players in a productive way. By working with Swrve, High 5 Games can now better understand their players and how best to communicate with them and ensure they stay active.”
High 5 Contracts with Marketing Platform Company
Back
Casino Software
Back to articles
Was this article helpful?
Your Feedback
Please enter your comment.
Your comment is added.
All Article Categories
- General Gambling News (6818)
- Casino Games (5532)
- Gambling Law & Society News (3481)
- Casino Software (3040)
- Tournaments, Promos & Bonuses (1373)
- LCB News (950)
- Sports Events (835)
- Land Based Casino News (630)
- Casino Banking (294)
- Bitcoin & Crypto News (281)
- From the Players for the Players (166)
- Casino Warnings & Rogue Reports (109)
- LCB Monthly News Reports (87)
- Upcoming new casinos (73)
- LCB Approved Casinos (33)
- Sportsbook Sponsorship (27)
- Predatory Terms (15)
- Upcoming Sporting Events (4)
- Live Sports Betting (1)