Playtech has made an agreement with Ladbrokes plc regarding the early determination of £75 million owed for marketing services for PTTS and the Ladbrokes Group from March 2013.
The agreement has been made in preparation for the possible merger of the Ladbrokes Group and the Coral Group and is pending completion of the merger.
Upon completion of the merger, Playtech stands to receive £75 million, of which £40 million will be paid in Ladbrokes shares and the remaining £35 million is to be paid in cash.
On Friday, Mor Weizer, CEO of Playtech said, "Both Ladbrokes and Coral are key licensees of the [Playtech] Group and we have been delighted to assist Ladbrokes in the turnaround of its online operations. We look forward to continuing our strong long term relationships with both groups and expect to play a key role in their future success, both before and after their proposed merger."
As for the merger, it seems that it will move forward.
Ladbrokes chairman Peter Erskine said Friday: “This is a major strategic step for Ladbrokes which firmly accelerates our strategy to improve the customers’ experience and build recreational scale.
“Ladbrokes and Coral are two highly complementary businesses, with rich heritage and brand presence across the UK and internationally.
“Together, we will create a leading betting and gaming business combining strong brands with an attractive multi-channel offering and an extensive national and international coverage."
sharpe
8 years ago
This deal could be a huge one I think, not only for the future of involved companies but also for the all UK and European Gambling markets. Seems like the merger will be completed sooner or later although it takes too long time since 2013 but looks finally on it's way and that could be beneficial for all these companies...
This deal could be a huge one I think, not only for the future of involved companies but also for the all UK and European Gambling markets. Seems like the merger will be completed sooner or later although it takes too long time since 2013 but looks finally on it's way and that could be beneficial for all these companies and most important for the players.
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jade
8 years ago
I wonder why they decided on that title for this article. I'm sure Playtech is thrilled about the merger and that money is going to be just a drop in the bucket with all the payments these two will be making together after the merger. Sounds like Playtech has no problems with there new threesome. Sounds like a good deal...
I wonder why they decided on that title for this article. I'm sure Playtech is thrilled about the merger and that money is going to be just a drop in the bucket with all the payments these two will be making together after the merger. Sounds like Playtech has no problems with there new threesome. Sounds like a good deal for every body, players too....
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