Cherry-owned Scandinavian affiliate group Game Lounge has acquired several Finnish affiliate domains in support of its expansion plans.
The deal sees the company take over nettikasinovertailu.info, netticasino.eu, onlinecasinofindr.com, nettipokeri.eu, nettiveikkaus.eu and nettibingo.eu for a consideration of Euro 1.2 million.
"The acquisition of the domains puts Cherry and Game Lounge in a stronger position in the affiliate sector and especially within Finland,” said, Fredrik Burvall, chief executive officer for Cherry. “We have been very pleased with the performance of Game Lounge so far, and this acquisition will increase volumes at a much lower cost, both for Cherry’s current brands and upcoming white labels.
“The affiliate market is an important part of the online gaming industry and Cherry continues to strengthen its online business with this acquisition”.