Unibet agreed to acquire iGaming Holding plc for an initial cash consideration of Euro 59 million with another Euro 20 million paid in installments pending performance targets being met.
The iGame Group is a gambling operator that targets the Nordics and Central Europe with its range of online casino, poker and sports betting across seven brands.
The acquisition deal requires regulatory approvals with finalization expected during Q3-2015.
“The iGame brands are well known in their local markets and we see a lot of potential by combining our bigger scale, mobile, cross channel and product expertise with their local focus. As the majority of the iGame revenues comes from Casino, our joint plan is to keep a number of these brands as a complement to our existing brands, Unibet and Maria,” said Henrik Tjärnström, CEO Unibet.