London’s Hippodrome Casino will has sealed a deal with free play casino game developer PLAYSTUDIOS making it an exclusive London member of its MyVEGAS casino rewards program.
MyVEGAS offers players real rewards via its proprietary myREWARDS loyalty platform and deal with The Hippodrome Casino marks its first European partnership.
"We're thrilled to make our European debut with an exceptional partner," said Vice President of Business Development for PLAYSTUDIOS, Jeff Netzer. "Our myVEGAS mobile and social games have a strong and growing global fan base. So it only follows that our in-game rewards offerings would keep pace."
"The Hippodrome is tremendously excited to be the newest member of the myVEGAS family, and its exclusive partner in London,” said Simon Thomas, chief executive officer of The Hippodrome Casino.
“myVEGAS is a proven concept in the States, and as the only true international style casino in the UK, very relevant to our operation. It has a significant user base in the UK, many of whom we believe will be delighted to now benefit from London casino-based rewards."