Sky Betting Shuts Down Social Gaming Division?

Reports that Sky Betting and Gaming has shut down its social gaming division came out on Tuesday. Although unconfirmed, this has led to divisional head Bruce Bale’s exit.

The company launched the social gaming division, in partnership with OpenWager Inc., in January 2015 and added three mobile games to its Sky Hollywood Slots app in April.

Sky Hollywood Slots was the first free-to-play social casino for Sky.

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    There's maybe a various reasons for Sky Betting to shut down their social gaming division but most likely is that there's just not enough interest from the punter's side. And maybe it's the right move for the company to cut the losses before the things getting worst. Maybe we will know more about that in future or maybe not but these are the facts.
  • Jade lcb


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    Well, maybe it's their first and their last free-to-play social casino. Like me, I don't care for the social casino as my gambling entertainment site. I want a site that represents a land based casino in most every way, especially the winning money part. Maybe, it wasn't meeting their expectations so they did what had to be done. Actually, I admire those that admit when something is not right or not working out. Now they can pursue another avenue. I don't know that was the reason for Bale’s exit and neither does anyone else since that is unconfirmed.....

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