NYX Interactive plans to launch a new and innovative bingo

Swedish online gambling software provider NYX Interactive plans to launch a new and innovative bingo product at the forth-coming International Gaming Exhibition, taking place next week at London's Earls Court Exhibition Centre.

The company claims that the new software is of modern design and includes many new features that give operators the flexibility to fully customise the look and feel of the product whilst increasing player enjoyment and loyalty.

"The idea behind the new design was to create a 'live bingo experience'. The new client feels light, flexible and quickly responds to every click," said a company spokesman this week. "Design features, shapes, the movement of components and information display interact to create a very user-friendly client, enticing the visitor to play bingo, and get more out of their bingo game play.

"Operators have more freedom to brand their bingo than before, and the client also enables individual branding for each bingo room, and even per individual bingo game," he added.

Staffan Lindgren, CEO of NYX Interactive, said, "Whilst this new client is quick to market, it's also very flexible and modular so that both operators and their players get the bingo they want."

Players do not need to leave the online bingo room to transfer funds, manage profiles, view game play history, send a query to customer service, manage weekly spending limits or play a wide range of mini games, and can jump between rooms without having to go via the lobby in the new software.

The player also has the option to close down the chat area to view more tickets. Players who have not yet registered can watch a game in play to get a preview of the benefits of signing up, and can register via both the lobby and the bingo room itself.

The community feature that is a significant element in NYX bingo software has been further developed in the latest version. Players can see what rooms their friends are playing in when logging in and can initiate private chats and read each other's profiles in the bingo room. NYX bingo also has a library of avatars and emoticons to make the chat experience more personal.

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