ASA Rules in Favor of Casino Rewards

ASA Rules in Favor of Casino Rewards

Apollo Entertainment Ltd, operator of Casino Rewards, was under scrutiny by the Advertising Standards Authority in September for age related issues.

The ASA received a complaint that Casino Rewards had emailed a promotional offer to a 14-year-old.

In response to the claim, Casino Rewards said that the young man had registered an account online and falsified his birthdate disguising himself as of gambling age.

Since no financial transactions had taken place, Casino Rewards had not proceeded with age verification procedures but the promotion was sent.

Ruling in favor of Apollo, the ASA’s assessment read:

"The ASA understood that the recipient's details had been obtained when they specifically signed up to create an account with a gambling operator, during which a date of birth was given that led the advertiser to understand that the recipient was over 18 years of age.

"In light of this, and in the absence of any information that might have indicated that the recipient was a child, we considered that it was reasonable for them to rely on the age data provided without taking any additional steps to verify it. We acknowledged that the mailing had been sent to a recipient under 18, but considered that in using the data available to them, and in the absence of any indication that the account holder was a child, the advertiser had acted in good faith. We therefore concluded that the ad had not breached the Code by being directed at a child.

"We investigated the ad under CAP Code (Edition 12) rules 1.3 (Social responsibility), and 16.1 and 16.3.13 (Gambling), but did not find it in breach."

The ruling, in detail, is available here.

  • I agree with OOPaloo. The problem with CR is they are notorious (or at least were notorious) for the worst spam going. The ASA made the right call, but CR should have been in serious trouble before for all those fake emails claiming that person had won a prize. Really they just sent out a load of fake emails, made 4 random names up to make it look like 4 people had already claimed the prize and the last name was your name. It was only £500 freeplay which then needs a deposit to claim and to be wagered (A sneakily covered up first deposit bonus). They were very lucky because they knew what they were doing and had it continued, serious fines would have hit the fan. I think the only reason they stopped was because of so many experienced players complaints who know it's a scam. Rightfully they should have been fined anyway for doing it in the first place, but unfortunately in this day and age, people are allowed to get away with almost anything.
  • I used to think why there are a term that you have to agree- I agree that I am 18 or over this age- when I was 18, I would never think I would gamble, but here, seeing that a kid signed up in a gambling site really confuses me and I am happy that this case ended in CRG favor, as it was supposed to be. But I do agree with OOOPaloo comment, they do tend to send lots of emails that are confusing, so maybe they should conisder not sending so many emails, but that's off topic.
  • I have a lot of experience with the Casino Rewards group of casinos. They have a very aggressive advertising approach in which--according to my own personal experience--many many emails are sent out with very enticing headlines that one has already won a large sum of money. If I just check my inbox I can give you some current examples Nostalgia Casino sends an email with what looks like an official form a la Publishers Clearing House with the headline Collect 500 Free Now there is a box with a transaction code that makes it seem to be some sort of financial document. There are others like this from two other Casino Rewards casinos, just from today. The ironic result of this bombardment is that I unthinkingly created several multiple accounts with casino rewards and later found out that one can only have one account in one's lifetime. So I can't play with them ha ha ha. But in relation to this case my question is; how much does this very aggressive, and a little more than somewhat misleading marketing, lead to the type of problem the article talks about. Would that kid not have been attracted by a more straightforward advertisement that just stated that what is being offered is a chance to win a bonus that then becomes a chance to deposit and gamble with that bonus and if you are lucky then maybe you will win... They go after the naive and gullible don't they...? I made my errors with them and their marketing when I was younger and more gullible. They have been around and doing this for a long time.
  • Well any other outcome would have been just wrong. There must be thousand of under aged players in the field with false information and there no blaim to the casinos. I actually played my self and managed to make few withdrawals when i was only 17, felt like a jackpot when i got 60€ to my bank account for free :D
  • I am glad to see that it worked out just the way it should have worked out. Parents should monitor their children, especially online. On the parents side, they can't be everywhere and things like this are bound to happen. Kids are smart and always trying to out smart adults. Not all kids, but there are those who will try and some will succeed. Remember when you were a kid........

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