Winneroo Acquires Ludos Media

Winneroo has acquired London’s Ludos Media as part of its multi-brand strategy and the launch of a B2B offer.

Ludos Media’s Winzino casino brand is included in the acquisition deal as well as Ludos Affiliates partnership program.

"We're excited to bring Winzino and its existing customer base and revenues under the same company umbrella alongside the Winneroo brand,” said Jussi Halme, co-founder of Winneroo.

“Changing the business name to Ludos Interactive sets us up perfectly for further website launches and the introduction of a B2B service.”
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    Want to say same things, as told before. Ludo's media name is full of negative colours, especially for people with gambling problems. It could be changed, for a 'sleep-well' or could be keeped. Actually, Winzino and Wineroo, quite similar name's, they should make something bout Winzineroo=). Good deal anyway, waitin for more details.
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    In the Danish language a compulsive gambler is called a ludomand while compulsive gambling itself is called I wonder if linguistically the negative connotations might make the marketers think twice about using ludo as a brand name in Denmark. But it all comes from a popular game called ludo so maybe it is okay. I just wonder...thinking out loud as they say...

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