Senet Group rolled out is three week social media #gamblesmart campaign on Friday, which is directed toward young male demographic.
The campaign is a continuation of the “When the Fun Stops, Stop” TV campaign introduced earlier this year. Its raises awareness to prevent problem gambling and promotes a fun gambling environment.
“Our campaign is all about prevention,” said Ron Finlay, chief executive of the Senet Group. “It’s designed to be funny and shareable, but with an underlying serious message about how to prevent gambling becoming a problem.”