#GAMBLESMART Raises Problem Gambling Awareness

Senet Group rolled out is three week social media #gamblesmart campaign on Friday, which is directed toward young male demographic.

The campaign is a continuation of the “When the Fun Stops, Stop” TV campaign introduced earlier this year. Its raises awareness to prevent problem gambling and promotes a fun gambling environment.

“Our campaign is all about prevention,” said Ron Finlay, chief executive of the Senet Group. “It’s designed to be funny and shareable, but with an underlying serious message about how to prevent gambling becoming a problem.”
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    okotomi1

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    Gambling is gambling but nowadays there is the fun factor, the internet and the smart phones of course. For example, I was never aware that Skandinavian like to gamble, apperently they do. Well, there is probably a difference between young men and young women but I am not sure if a campain can change anything. So optimistic, ah? Learning to get along with losses... This is a very important lesson for live, I think.
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    barebones

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    I think that them making this campaign shows they put some effort and they do care. Yes from my experience also the amount of men and women who gamble is quite the same, but girls usually have different attitute when it comes to losing. But I think if it helps someone, they've done a good job and I think it's really important to, as they say, "When the fun stops, stop"- no matter are those young males or females.
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    OOPaloo

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    Yes anything can be addictive...but some things seem to have more of a tendency to appeal to compulsivity than others for some people. Problem gambling like a lot of addictions only affects a smaller minority of people who gamble. But it can devastate lives and families so I think it is good to raise awareness about it. Perhaps LCB should have a section relating to when it stops being fun and starts becoming a problem and what to do or where to find help when it does.
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    jade

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    LOL......... CATLICKER, so funny, also very true. I like the idea to use humor to get their point across. It makes serious stuff easier to hear, especially if you have the problem and who doesn't like to laugh. Addiction of any kind (anything or everything can be addictive) is hard to talk about because it means that we have lost control. Nice to know it is out there
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    CATLICKER

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    It's not a gambling "problem" unless you are losing !!!
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    bigbonusbuster

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    I have to agree to rhoda. Us males quickly forget about any limits, when it comes to the start of chasing losses the mean way. That does not only concern gambling. It also concerns car driving on the autobahn for example. However - it´s right - the girls pasted to pennyslots feeding their whole pension to them 8 hours aday are in a serious situation. slow and quick busting can have extreme effects on their lives. It´s highly appreciable to raise awareness of people, before they find themselves in a selfdestruction-process of problem gambling.
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    rhoda1957

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    Interesting that they targeted young males when most of the gamblers I know are females. Even when I go to the land based casinos there are more females there than males. Maybe it is not that males gamble more often and more so that they bet higher limits

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