William Hill Appeals to Asian Online Punters with New Macau Casino

Macau has a larger gambling industry than American gambling mecca, Las Vegas. William Hill has made a move toward cashing in on this bustling industry by appealing to Asian online punters living in Europe with the new Macau tab on its website. Having previously launched its Vegas themed casino in 2014, Macau was naturally the next step in the company’s market expansion plans.

A variety of games from Scientific Games’ studios plus live dealer games from Evolution Gaming tick all the boxes for players. A mix of RNG and live gaming deliver a well-rounded online gambling experience. Taking this offering a bit further in terms of convenience, all products are available via desktop, mobile and Will Hill’s High Street betting shops.

Also appealing to the Asian market is Live Baccarat Squeeze, which is an Evolution Gaming product based on the Chinese tradition of “squeezing” the cards during a live Baccarat game. You’ll notice the players bending the cards between their fingers and turning up the corners just enough to view the suit and number. This practice makes the cards good for just one game and now it’s available online at William Hill, where it has been exclusively available for a while. The live gaming studio uses a minimum of 17 cameras to capture each moment as in a live gaming environment.

Evolution describes its Live Baccarat Squeeze game as:

“Taking online Baccarat play into a new dimension, Evolution Live Baccarat Squeeze keeps the action flowing while delivering maximum suspense and authenticity. The dealer quickly reveals cards for the hand associated with the lesser total wager and will squeeze cards dealt to the hand associated with the greatest total wager.”

  • Witch1

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    @ Marius Will - What is surprising about this headline? It certainly is news worthy and it may not appeal to you but it may to those that can actually access Will Hill online. We have not said that the concept is exclusive to William Hill as Betfair also offers a Macau casino, however Will Hill did have the exclusive launch of Evolution's Live Baccarat Squeeze product.
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    I have read that baccarat has the best odds of any casino game. Even better than blackjack. With the economic growth of asia in recent decades and the asian love for games of chance it is no wonder there aren't more "western" online casino's catering to the asian taste in betting and asian betting games.
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    So strange to read a message like this in the headlines of the news of LCB. Comes the introduction of a new play area, as this "Macau" section really "exclusive" of the William Hill Group??? I do not think so. GREETZ

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