Commenting on 32Red's arrival on GEM Island, the brand's Head of Marketing, Mark Quayle said: "We are excited about the imminent launch of our casino on GEM Island. We believe that securing space for a virtual casino presence on GEM Island will prove a success for everyone involved."
Campbell believes that 32Red represents an ideal business partner and one which will make a major contribution. He explained: "32Red has earned a fantastic reputation in the market by focusing on players' needs, for being fair and for providing players with a safe, secure and highly entertaining gaming environment. I look forward to progressing what I am sure will be an extremely positive and productive relationship."
Campbell, who is best known to the gaming industry in his capacity as founder of Gextech, the fixed-odds virtual sports betting company which produced high quality virtual football games, stadia and teams, and as CIO of the Euro 20 billion Gran Scala leisure city in Spain, believes that his vision has no peers on the internet.
"GEM Island is a unique portal which will offer visitors a feast of gaming opportunities and leisure experiences," he explained. "Alongside the very best online 3-D casinos, GEM Island will feature a virtual horse racing course, an F1 circuit and a football stadium. If guests want a break from gaming and betting they can relax in GEM Island's exclusive gentlemen's club, immerse themselves in the island's luxury boutique shopping malls or book tickets using the island's travel agents."
"There will be a number of lotteries and agreements are being finalised with beneficiaries including many good causes. We are also in negotiations to create an art gallery on the island where new artists and sculptors can showcase to a massive online community, sell their work and hopefully launch glittering careers!"
"One of the many great things about the virtual island is the flexibility it provides to add new attractions and developments, thereby keeping the entertainment proposition fresh, attractive and topical.
"In a virtual world the only boundaries are the imagination of developers and the teams that we have put together both at our offices in London and Valencia are the most creative that I have worked with in 25 years."
Campbell has set out an objective of achieving 250 000 Associates with GEM Lifestyle.
Explaining the financial strategy he said: "We are building GEM Lifestyle using a network marketing business model similar to brands such as Virgin, Tiscali and Trump Group. Our unique business revenue plan means that 35 percent of the company's stock will be held by our Associates all of whom will be able to share in the financial rewards that emanate from the core GEM vision. We have been told by our Associates that it is the most fair and democratic plan of its type in network marketing."
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