Scientific Games Partners with Laughlin, Nevada Casinos

Scientific Games Partners with Laughlin, Nevada Casinos Marnell Gaming, owner and operator of the Colorado Belle Hotel and Casinos and the Edgewater Hotel and Casino in Laughlin, Nevada, has selected Scientific Games Corporation’s Bally Systems Suite for its casinos.

Bally is one of SG’s game studios and its product will replace the current offering at Marnell Gaming’s two sunny Laughlin casinos. The casino management systems suite will include tools to increase its ability to engage players. These tools include SDS, CMP, Elite Bonusing Suite, iVIEW, iVIEW Display Manager and Business Intelligence.

According to the company’s press release, both locations will be able to communicate and operate more effectively with each of the following:

SDS provides crucial game-monitoring data in real-time and fully integrates with other key system components, including the CMP player-tracking system.

Elite Bonusing Suite helps operators increase coin-in, carded play, new-card signups, and extended play experiences across the casino floor.

iVIEW is an interactive touchscreen that improves the player experience.

iVIEW Display Manager presents picture-in-picture display and interactions for self-service player-account access, marketing messages, and secondary bonus games on the main game screen – without interrupting play.

Business Intelligence lets casino operators analyze and visualize casino, slot and hospitality data.

Bob Parente, Chief Revenue Officer, Gaming at Scientific Games, said, “We are thrilled that Marnell Gaming will implement our robust marketing, management, business intelligence and powerful analytics solutions to help grow their casino business.”

Both resorts are conveniently located in the Laughlin Strip among a string of other casinos like Harrah’s and Golden Nugget.

  • Laughlin isn't too far behind in terms of the technology in Vegas, it's good to see all of the new features will be at the River, too. All of those features make gaming even more enjoyable, not to mention the massive amount of information the Promotions Team gathers. It will be interesting to see if they try to bring all of these digital features into the Poker Rooms... I can't imagine that. :)

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