Kicking off on Monday, March 20th is the Vienna International Gaming Expo 2017 (VIGE, an event in which all the most vital gaming and sports betting operators throughout Central Europe, gather for a 3-DAY exhibition. The event continues through March 22nd.
A major topic of conversation will be Augmented Reality (AR). For those unfamiliar with the term, it blends the worlds of virtual reality and real life, allowing users the opportunity to interact with a real-world environment created by computer-generated sensory input.
The bronze sponsor of VIGE, BtoBet, is scheduled to take part in the Innovation Talk panels, and inform operators of the way in which AR can contribute positively to the iGaming business, making room for new ways of betting, in addition to providing additional marketing opportunities.
Kostandina Zafirovska, BtoBet CEO, will talk about “How AR transforms the Gambling Industry” on Day 2 of the event, at 4pm.
Zafirovska commented, “As sponsor of the expo in Central Europe and leading company of the gaming industry, it’s a pleasure to participate in VIGE which is going to be a promising event. In the evolving iGaming industry players are showing an increasingly need of attention, enjoyable gaming/betting experience and interaction. With our high qualified team of technology development, we have studied a solution able to meet all these needs. Combining our A.I. technology platform - giving operators a full data players’ control and management, real time - with a totally new AR solution providing players the most advanced and exciting gaming experience.”
“Innovation Talks at VIGE: The Evolution of the AR: How Casn Augmented Reality Transform the Gambling Industry?”, btobet.com, March 17, 2017.