Bonnier Gaming - Interview with Marius Filip

We met up with Marius Filip, the 2015 winner of the iGB Best Overall Affiliate Manager award, to discuss the brands within the Bonnier Gaming group. He was eager to answer all of our questions and I must say he is a very deserving winner. Well done to him and enjoy the read LCB'ers.

Bonnier Gaming is the leading Scandinavian affiliate program and currently is composed by 6 online brands RedBet, Vinnarum, Bertil, Heypoker, Whitebet and MamaMia Bingo.

1. What makes your brands unique?

Bonnier Gaming brands are equipped with very strong sections of Sports (take a look at both the New amazing Redbet Sportsbook and the unique SuperLive) ,Casino, Live Casino, Live Betting, Poker ( Redbet LIVE, Poker Festival will be held in Rozvadov between 24th April – 4th May) and Bingo (At MamaMiaBingo we are running a special promotion where our customers can win a bingo cruise to Gran Canaria).

We have the best Casino/Bingo game providers such as Net Entertainment, Microgaming, NYX with games from Nextgen, Bally, Aristocrat, Cryptologic, WMS platforms and we will be adding many more very soon. Also we launch new exciting promotions every month and we have aggressive Media advertising in Scandinavian market primarily in Sweden, Norway and Finland. All of the above backed by a great professional team with huge experience.

2. Are you able to offer tournaments on all software?

Yes we do plenty of exclusive tournaments, mainly on Netent, although we also do a combination of NetEnt, Microgaming, NYX , WMS games. As it stands we cannot provide a leaderboard so instead we provide the winner list directly to the partners.

3. Which software is most popular at the moment?

This greatly varies depending on the market. NetEnt and NYX games are incredibly popular in Scandinavia and convert brilliantly in this region. On the other hand, Microgaming and WMS games are prevalent in the UK and central Europe.

4. Do any of your brands currently hold a UK gaming license or plan to obtain one?

Indeed, we acquired the UK license at the end of last year for all our 6 brands and very soon we will launch the British Pounds as player currency.

5. Are there any player rewards that carry over from brand to brand?

We are very flexible with our player rewards. We have experienced Products owners, Brand Managers, Casino Managers, VIP managers taking care of our player rewards across all six brands.

At Bonnier Gaming our main goal is creating first class entertaining online gaming products where the player is always the main focus. Offering customers fast withdrawals, a vast game selection and having an excellent customer support has turned out to be a successful concept. These brands have seen a remarkable growth throughout the years – thanks to everyone in the company striving to deliver the best quality to the players. It is permitted to open accounts with all 6 brands, however in terms of bonuses it is not allowed to get more than one similar or equal bonus in all 6 brands. This applies to both sports betting and casino bonuses.

6. Which promotions have seen the most success?

We have a wide range of promotions & bonuses such as cashback offers, no deposit bonuses, reload bonuses. No deposit Free spins are exclusively offered through our affiliate partners when we launch the new slot games. Customers love this because it’s a great chance to try out the new game and it’s for free. Then in MamaMiaBingo we have a successful campaign called Dr.Niklas (one of our mascots) that gives 10 free rounds in 7 different games from Monday to Sunday.

7. Are there any exciting plans in the works that you can tell us about?

Online Gaming industry is very exciting and ever-changing environment, and we must be mindful to evolve with it. This is why we assigned a budget for Media buying primarily in Scandinavian countries and look to aggressively invest in TV advertisement, online newspapers, and other marketing channels. This is not all. In the long term we expect to have an increase in conversion mainly due to the mobile optimization efforts. Also in our plans is to open in the new markets and acquire more licenses.

8. What is the main thing that you’d like LCB members to know about your brands?

We offer top quality Casino games to our lovely LatestCasinoBonuses members and treat each one of them equally important.

Using this opportunity, I would like to invite all readers to try our bonus packages across all 6 brands. I will mention Redbet special LCB bonus package for New customers:

EXCLUSIVE: No Deposit, 20 Free Spins on Starburst on Sign Up + 150% up to €200 1st Deposit Bonus + 100 Free Spins on Twin Spin

• 20 Free Spins No deposit required on Starburst (available for all New LCB players that will register from the following countries: Austria; Australia; Canada; Switzerland; Germany; Finland; UK; Iceland; Italy; Netherlands; Norway; New Zealand; Poland; Romania; Russia; Sweden)
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• 150% up to €200 + 100 FreeSpins on Starburst or in our amazing Scandinavian brand Vinnarum.com:
• 20 no deposit free spins on Starburst
• 8000 KR + 200 Free Spins welcome bonus.