iSoftBet is the center of yet another partnership deal, this time with online and land based provider, Pariplay Ltd.
The two companies benefit from this arrangement as they will swap content via their content aggregator networks, iSoftBet’s Aggregation Platform (GAP) and Pariplay’s FUSION.
Operators will now be able to deliver iSoftBet’s branded games like 24™, Beverly Hills 90210™, Basic Instinct™, Rambo™, and The Warriors™ to players.
Pariplay has also developed a portfolio containing over 100 unique online slots, instant wins and scratchards. Recognizable titles such as Atari Black Widow®, The Three Stooges® and Las Cucas Locas will reach a wider audience as a result of the partnership. Its instant win games include Atari® Asteroids, Tiki Madness, and Arctic Madness and the selection of scratchcards includes Star Raiders, and Zodiac Fortune to name a few.
Adrian Bailey, General Manager at Pariplay, said, “Our content partnership with iSoftBet will extend the reach of our own portfolio of games into new European and international markets. At the same time, iSoftBet’s content, which includes many state-of-the-art branded games and an important focus on mobile gaming, will expand and diversify our own FUSION content network.”
Michael Probert, Head of Business Development at iSoftBet, added, “We are pleased to be a strategic content partner with Pariplay and look forward to showcasing our best-performing games to the industry with this integration. We share the same vision of providing our customers with leading technology and product enhancements to meet their requirements.”