iSoftBet has recently extended its offerings to three core Betclic brands, including Expekt and Monte Carlo, in an effort to strengthen its position among regulated markets. Its latest deal enables it to supply select games to the three brands, ultimately broadening its stamp on the industry. More specifically, the provider will go live with a range of both desktop and mobile games, in addition to over 1,000 games from third-party suppliers, by way of its Game Aggregation Platform (GAP).
Innovation director for Betclic Everest, Pascal Brouet, commented, "Our continued strategy is to ensure we enrich our casino product with the very best content within the industry. That is why we're delighted to partner with iSoftBet, who are renowned for their graphically rich and diverse games and branded content.”
Brouet added, "We look forward to launching their games shortly across several of our key brands, including Betclic.pt, who we are proud to say is the only dual sportsbook and casino-licensed operator currently live in Portugal."
Additionally, Nir Elbaz, iSoftBet’s managing director, sees the recent move as strategic, and a perfect fit for the company, particularly as it looks to expand.
Elbaz stated, "Operators need the support of suppliers who are prepared to spend the time and effort to understand each market requirement and to support their business, something which iSoftbet is happy to do. We are very proud to be partnering with Betclic Everest Group and believe we can bring each other continued success."
Source:
“iSoftBet signs up Betclic Everest Group as latest top-tier partner”, gamingintelligence.com, December 16, 2016.
