One of the premium online gambling brands, LeoVegas, has announced the launch of their own type of rocket – a very special project named Rocket X. It may sound like the latest undertaking by Elon Musk, but it's the furthest thing from that.
What it is, in fact, is the popular casino uniting all of their recently acquired assets under a single banner. They have purchased the Intellectual Property & Software Limited (IPS) as well as assets from brands like BetUK, UKCasino, Slotboss and 21.co.uk. The IPS purchase agreement was finalized this past January, with the final price of £65 million. All of these brands will be conjoined into one “superbrand,” that is Rocket X!
With Rocket X, the site looks to deliver the same level of quality people are accustomed to with all of their other brands and casinos. One of the main objectives is to “strengthen their presence in the UK and their overall position in the mobile gaming sector.”
LeoVegas' official statement goes as follows: “Since its start, LeoVegas has pursued a global brand strategy that is very successful. LeoVegas added in a statement. In larger markets the group’s two global brands, LeoVegas and Royal Panda, can be complemented with a local, multibrand strategy. The UK is such a large and mature market that it warrants working with several brands that attract various types of customers.”
The statement further reads that Rocket X's strategy is that of focusing on digital and data-driven customer acquisition and will most definitely have one of the most effective acquisition models on the market.
Source:
“LeoVegas unveils Rocket X brand for acquired sites”, igamingbusiness.com, March 5, 2018.
Vanenhox 6 years ago
I wonder what you get when you buy out another online casino business. Just what are the assets that such a concern holds that are valuable to another larger casino that is taking over_ The first thing I think of is the list of casino users, i.e. the regular customers who are then transferred over to the new and larger...
I wonder what you get when you buy out another online casino business. Just what are the assets that such a concern holds that are valuable to another larger casino that is taking over_ The first thing I think of is the list of casino users, i.e. the regular customers who are then transferred over to the new and larger business. Presumably they will remain loyal even though a new corporate entity is now managing the venue where they have until now played. I guess human resources i.e. employees and maybe software and hardware infrastructure...But like many of these sort of insider type business articles I am left feeling a little puzzled. Because when I first think of it I get the feeling that the assets of an online business are not so concrete and tangible.
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cheztwins 6 years ago
I had always felt like often two different types of casino (like rival and RTG) are likely to be the same owners sometimes that are just simply trying to expand their market. I mean if casinos did not do this ten they would have to worry about every angry player that leaves the casino simply because they are losing.
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