NYX Enters Eastern European Market

NYX Enters Eastern European Market

Leading digital gaming provider, NYX Gaming Group, has entered into a new supply deal with sports betting company, TonyBet, marking its first operator launch in this particular market. The recent agreement enables NYX to lend its Open Gaming System (OGS) to the Lithuanian iGaming market via the Eastern European-facing operator, meaning that it now has the green light to deliver its portfolio of games. NYX will also gain entry into other regulated markets, including the UK, Denmark, and Estonia.

NYX’s content is accessible across desktop and mobile devices, and the supply deal will include some of its most popular titles, such as Foxin’ Wins, Jackpot Jester 50,000, Merlin’s Millinos Superbet™, and Gorilla Go Wild.

In regards to the recent deal, EVP Business Development for NYX Gaming Group, David Flynn, stated “As the first major casino provider that is certified and approved for the regulated Lithuanian market, I am delighted to have launched our latest OGS partner in this region. TonyBet are a well-established operator having launched in 2009.  This agreement not only adds another strong partner to our growing client base but also furthers our expansion across international regulated markets. We look forward to working with the team at TonyBet and growing our respective businesses through this new agreement and launch.”

TonyBet CEO, Ugnius Simelionis, added, “We’ve been preparing to launch online casino gaming for the Lithuanian market for quite a while and we’re really glad to have partnered with NYX Gaming Group to make this happen. The addition of the top-notch NYX casino games to our all-around gambling site gives TonyBet the needed boost to become the leading provider in the market. We have already received positive feedback from our players in the first week after the launch and we hope to continue on this high note in the future.”

“I am delighted to have launched our latest OGS partner in this region”

  • I agree that many people probably do underestimate Eastern Europe as a gambling market but with average earnings being so much lower than in the west you have to assume that it's a low priority for the casino operators. Unfair for those who want to play of course but that's just how things work in a global market. NYX/Nextgen make some great games though so it's fantastic these players will have access to some top quality software!
  • No doubtfully NYX Gaming is one of the most powerful companies in the online gambling business in general and of course leading game provider so I think it's a great move by them. Many companies underestimate Eastern Europe as a gambling market but those who have been here already knew this market could be compared to some of the leading ones out there. Hopefully NYX will break in other EE countries soon as well.
  • Very interesting! I didn't realize this was the 'Foxin' Wins' people - I noticed the stock listed on the NY Stock Exchange and watched it a bit for a few months. It was on my 'seriously consider buying' list, but ultiimately I am only set up for penny stocks and I had to let it slide. Seeing this will make me give it a re-visit, only to cry in my beer that I didn't buy it when it was cheaper, no doubt. Uh...cheers...
  • good news and good to see more markets opening .

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