A team of researchers has found that kindness and generosity are contagious. To prove this, James Fowler and Nicholas Christakis created a “public-goods game” experiment where participants gave away money to each other. In order to ensure that people were being truly generous instead of just reciprocating when someone gave them money none of the players in the game were matched with the same person more than once.
Fowler and Christakis found that as people received money in the game, they tended to give away more money than they received and the generosity was passed on from person to person. Fowler says that this is because giving can become a social contagion that people will happily pass on to others.
“It’s very exciting to learn that kindness spreads to people I don’t know or have never met,” said Fowler. “We have direct experience of giving and seeing people’s immediate reactions, but we don’t typically see how our generosity cascades through the social network to affect the lives of dozens, or maybe hundreds, of other people.”
Do find when you are among people who are kind and generous your more likely to be more generous too?
Source: Chicago Examiner
Generosity is Contagious
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