Heaven forbid we hold companies to truth in advertising.
Calling themselves the Sensible Food Policy Coalition, the nation’s biggest foodmakers, fast-food chains and media companies, including Viacom and Time Warner, are trying to derail standards proposed by four federal agencies.
The U.S. Chamber of Commerce has also lent its lobbying muscle to the effort.
The guidelines are designed to encourage foodmakers to reduce salt, added sugars and fats in foods and drinks targeted to children.
If their products did not meet the standards, foodmakers following the guidelines would refrain from advertising them to children.
Source-The Washington post
What do you think of food ads for children now these days?
Sometimes I feel that they tend to promote way too much of ghastly fats, sugar, and obesity-producing ingredients...for their profit purpose.
Industries lobby against nutrition guidelines for food marketed to kids
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