Hiya Guys and Dolls,
It’s not exactly Love Potion No. 9, but giving a guy squirt up the nose of a “cuddle” hormone may make him sweeter, according to new research announced in the journal Psychological Science.
In a study conducted at Mount Sinai School of Medicine and Columbia University, 27 healthy men in their 20s were tested on their social competence, then were given either a nasal squirt of oxytocin or a placebo.
A naturally-occuring hormone, oxytocin is known to regulate prosocial behavior in both animals and humans and is said to be responsible for everything from bonding with baby to better orgasms. For women, oxytocin plays a major role in birth, lactation and maternal bonding. In men, it's linked to sexual arousal. It also helps with trust and pair ponding in both genders.
As a result, it’s been dubbed the “hormone of love” or the “cuddle chemical.” I better run out and stock up on that today!!
Love Potion With Just a Sniff!
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